Community – We believe we are stronger together. We meet people where they are. We actively seek out meaningful, positive, purposeful change for everyone. We support, strengthen, and sustain those who serve and have served in our armed forces, the families who support them, and all who have made the ultimate sacrifice. 

Wellness – We improve, enhance, and sustain healthy living through active remembrance. We navigate mental, emotional, physical, spiritual hardship through camaraderie, solidarity, and physical movement.

Respect – We respect our community and everyone in it, which is the heart of everything we do. We embrace our diversity and provide unconditional positive respect for all people. We believe every person’s story has significance, meaning, and purpose. We value our dedicated team of volunteers, employees, donors, and community partners who sustain everything we strive to achieve.

Grit – We are ready for battle, for transition, for the unexpected. We are resilient. We are courageous and conscientious. We are not afraid to fail, but embrace it as part of a process. We believe our practice has a purpose toward achieving long-term goals. We keep our head up, move forward, and persevere despite whatever obstacles we face along the way. We know everything will be alright in the end, and if it is not alright, it is not the end. We endure.

Excellence – We strive for continuous improvement. We incorporate the best management practices, foster creativity, and we recruit and sustain the best workforce. We adapt. We are accountable. We achieve.